Paid Advertising
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Planning - let's start!
We will get to know your products or services better in order to map all the possible opportunities to suit your business needs whether it's getting the most visibility for the newest products or boosting conversions on your website.
Setting up the account professionally
The audit phase of your current efforts and setup process of all configurable options - conversion tracking, ad groups, campaigns, ad extensions, retargeting etc. Then we'll target your desired countries, cities or postcode regions. Setting each to use Google’s search network only or to include their search partner sites. Setting budget and ad rotation options for each campaign.
Full keywords list generation and bid adjustment
Presentation of all initial keywords to get a comprehensive view of the average cost per click and monthly search volume. Then we'll use PPC tools to discover similar, cheaper high-volume keywords. You will also be provided with the negative keywords in order to efficiently use your budget.
Ad Creation – Competitor research & copywriting
Using sneaky tools allow us to take a peek at your search advertising competitors’ ad wording. We will incorporate best practices to catch your customers’ attention, create desire and call them to action via your ads.
Optimisation - ads, wording and bidding amendments
Studying the first few weeks of paid advertising click data and cost will enable you to analyse sales figures and gives us feedback on what to focus on. Here we will revise our choice of keywords, ensuring none of your budget is being wasted by off-target search terms, customer locations or wrong devices.
Refinement – Ad split testing, more negative keywords and final rebidding
Time to pause the worst performing ads and make variations to those that performed best in a series of split tests. We discover if your cheapest sales conversions come via mobile, tablet or desktop devices. If they come from particular locations or during office hours or at night time – then we adjust bids accordingly to get you optimum ROI.
PCC Management Plans
Two Pricing Plan Options
We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
We have two core plans. Both presented options are designed to give you the full spectrum of everything that is needed in order to win with Google Ads. Unlike other agencies, you won’t find here list of things we will do or not based on the price. As we are focused on bringing you results, we will do everything that we think is needed to succeed. Choose the Essential plan to set everything up if you are working on a small budget. If you can invest more in your Google Ads advertising then we will be helping you out even more time additionally with optimisation on your end.

$ 4,000
cooperation for 3 - 6 months
- budgets lower than $5,000/m
- Planning & account setup
- Keyword research, bid adjustment
- Ad creation, competitor research
- Optimisation and refinement

$ 12,000
cooperation for 6 - 12 months
- budget bigger than $5,000/m
- Everything in Essential
- Landing page optimization
- Website speed optimization
- Additional landing pages
- Landing pages A/B testing
- Retargeting campaigns

20%
Monthly Package
- €1,000 - €2,500/m budget
- Keyword analysis
- Google Analytics setup
- Extension implementation
- No long term contracts

15%
Monthly Package
- €2,500 - €5,000/m budget
- Everything in Basic
- Landing page optimization
- Website speed optimization
- Call tracking

10%
Monthly Package
- €5,001+ /m budget
- Everything in Essential
- Advanced account setup
- Additional landing pages
- Landing pages A/B testing
- Retargeting campaigns
testimonials
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